Hello! My name is Leonardo Roldão, and I have been working for over 12 years as an SEO specialist and web developer. My professional journey is driven by a constant passion for technology, digital performance, and measurable results.
I am the co-founder and director of Dígito Inovação e Tecnologia, a company focused on creative solutions for brand positioning on the internet. We help businesses grow through solid digital marketing strategies, high-performance web development, and SEO consulting.
In addition to my technical work, I also curate content on my SEO blog, bringing together best practices, trends, tools, and industry updates to help professionals and businesses stay one step ahead in search engine rankings.
Our SEO tool analyzes URLs provided by users, checking and evaluating various aspects related to search engine optimization. Here are the main features and benefits of the tool:
### What does she do:
1. **HTML Content Analysis:**
- Fetches and processes the page's HTML to identify essential SEO information such as the page title, meta description, and header titles (h1, h2, etc.).
- Counts words in the body of the page to measure content density.
2. **Page Speed Score:**
- Queries the Google PageSpeed Insights API to assess page speed, a critical factor for SEO and user experience.
3. **HTTPS and Canonical URL Checking:**
- Checks if the URL uses HTTPS (essential for security and trust).
- Fetches the canonical URL to avoid content duplication in search engines.
4. **Image Analysis:**
- Identifies all images on the page and checks if they have `alt` attributes, providing a count of images without `alt` to identify possible accessibility improvements.
5. **SEO Score Calculation:**
- Calculates a total SEO score based on criteria such as titles, meta descriptions, word count, presence of HTTPS, canonical URL, page speed, etc.
- Provides visual explanations of how each aspect impacts the total score.
### Benefits:
1. **Quickly Identify SEO Problems:**
- Users can quickly identify elements that need improvement on their website.
2. **Detailed Assessment:**
- Detailed information about every aspect of the page allows for a comprehensive approach to improving SEO optimization.
3. **Ease of Use:**
- User-friendly interface including progress graphs, clear explanations and accessible reports to interpret results.
4. **Focus on Performance:**
- Speed analysis based on Google PageSpeed Insights guides users to optimize their website loading experience.
By 2025, SEO is expected to be further impacted by voice search, artificial intelligence, and visual search. Optimizing content for voice assistants, adapting to updates to Google’s AI algorithms, and offering a robust visual experience will be key to staying competitive.
As AI algorithms like Google Bard and other advanced language systems evolve, content will need to be more contextual, aligned with user intent, and provide more accurate responses. This means a greater focus on quality content and personalized user experiences.
No, the favicon itself is not a direct ranking factor for SEO on a page. However, it contributes to the user experience (UX) and can indirectly impact the page's performance in search results.
A favicon visible in the browser improves the appearance and trustworthiness of your site in the eyes of users, which can increase dwell time or reduce bounce rate — metrics that Google considers for ranking.
So, while it's not a direct ranking factor, having a well-designed and appropriate favicon can benefit SEO by improving users' perception of your site.
Your site may have disappeared from Google due to indexing issues, penalties, algorithm updates, or technical issues.
Check Google Search Console for messages, review indexing using site:yoursite.com, and inspect for potential issues with SEO, security, or recent changes.
SEO is the acronym for Search Engine Optimization.
In short: It's like organizing your home to receive guests. In the case of SEO, you're organizing your website so that search engine "robots" (like Google) can easily find your pages and show them to people who are searching for a specific topic.
Why is this important?
Imagine you’re looking for a chocolate cake recipe. You type it into Google and the first results that appear are the most relevant, right? SEO helps your website appear in these first results, increasing your chances of being found by people interested in your content.
On-page SEO refers to optimizations made directly to the website, such as content, title tags, and meta descriptions. Off-page SEO refers to external factors, such as backlinks and social media presence, which also impact ranking.
Quality content is content that answers user questions in a clear, useful, and engaging way. It should be well-structured, original, and focused on the needs of the audience, using relevant keywords naturally.
Keywords are the terms or phrases people type into search engines to find information. Choosing the right keyword involves research, analyzing search volume and user intent, and focusing on terms that your target audience is likely to use.
SEO is a medium to long-term strategy. In general, it can take 3 to 6 months to start seeing results, depending on the competitiveness of the keywords, the current state of the website and the quality of the optimizations made.
Search engines like Google use algorithms to determine the relevance of a page based on keywords, user experience, site speed, quality links, and more. The goal is to provide the most useful and relevant result for the user's search.
